In an unboxing video, it goes viral, or it doesn't, and packaging is the deciding factor. Wrapping generic items with a generic wrap makes the product look like it was an afterthought. Tears in the wrap are weak, or the paper is creased in the warehouse. A good Gift Wrap Supplier solves both issues and provides your product with a welcome that is in line with what a customer actually paid for it.

What is Custom Gift Wrap?

Branded or premium wrapping paper that is used to present products at the time of their opening, when the item is wrapped in-house, or when the wrapping is part of the box liner. By using Printed Gift Paper, a simple wrapping moment turns into a branded moment that creates a first impression before the customer ever comes into contact with the product.

Key Features & Specifications

Match your specs with shipping, not with the “look” of a sample. Fold performance is critical for e-commerce in particular, as the paper must not crack at the corners during transportation and handling through the warehouse on its way to the customer's door.

Custom Gift Packaging designed for e-commerce must also endure the process of being compressed and carried in bulk to the fulfillment center, and opened properly by both shipping personnel and customer service representatives, who are often busy and hurried on shipping days. They come in a variety of finishes, from matte to metallic accents, and Pantone matching is offered for brands that require a perfect color match from one order to the next.

Business Applications

Online gift wrap is a box liner or a full outer wrap for e-commerce brands to provide a curated box for instant presentation of online orders. Subscription box companies use a consistent wrap design to ensure customers know that unboxing a new box each month is an event that they enjoy and will capture photos of.

Branded wrap is the solution for any corporate giving initiative that sends out one gift or 50 to an office throughout the country. Premium wrap is used by boutique online retailers to add value to the product before it has even arrived at the door, as packaging influences the perception of value.

Benefits for Businesses

Your wrap is seen every time it's snapped and posted on social media, and this organic discoverability is something that can't be captured by a paid ad. Relationships with Packaging Paper Suppliers based on a true fold-performance test ensure the unboxing moment doesn't go awry when it should feel premium.

When it comes to wholesale volume and generic vs. custom wrap, it's a close call, especially for growing e-commerce stores; cost is the most important factor. That difference doesn't affect your packaging budget that much, unless it ends up altering what each customer recalls about opening your order.

What makes The Deli Paper so special?

We offer custom gift wrap directly without the reseller's markup. Even at smaller order sizes, custom printing and Pantone matching are available, meaning that larger eCommerce brands receive the same design support as larger brands. Quality control remains the same with each order, and your unboxing experience will be the same from the initial order until you reorder.

FAQs

Q: Does custom gift wrap endure the extended transport and handling of a warehouse?

A: Yes, of course, well-specced stock can handle flat-pack shipping and will fold well at a fulfillment center.

Q: Would you be able to duplicate my brand colors?

A: Yes, Pantone matching is available in this case if businesses require a perfect match in colour for every order.

Get a Free Quote

An unboxing moment can only happen once with every single customer; it can either help build your brand or be a complete waste of opportunity. The Deli Paper Company creates bespoke gift wrap capable of enduring the rigors of actual delivery, which makes it ideal for that high-quality presentation for your product. Subscription box brands or growing ecommerce stores alike, this is the wrap that you need to make every delivery free advertising. Just give us a call at 832-900-9245 or email us at sales@thedelipaper.com and let us start creating unboxing moments that customers will cherish.