The value of a $150 perfume is half as much as soon as it is put in a box that is either thin or generic. The packaging of fragrance is one of the few products where the packaging is just as emotional as the smell itself, as the customers have already decided on quality even before opening the bottle. The glass is safeguarded by Custom Perfume Packaging designed around that fact and solidifies the price point in the process.

Why Perfume Box Design Can Never Be an Afterthought?

Fragrance companies can take months to get a fragrance just right, and then they fall into a stock box that undermines all the messaging that the product was intended to convey. Perfume Box Design must address two issues at the same time: securely shipping a glass bottle and providing a customer with the experience of unboxing, which would be memorable long after the smell had cleared away.

A free-fitting box allows a glass bottle to move with the shipping process, and the slightest shock can break a bottle or destroy a fragile pump device. An insert of good design keeps the bottle securely in place, yet still permits a clean, ritualistic unveiling of the bottle when the box is opened, which is more important with perfume than almost any other line of products.

Luxury Finishes and Printed Finishes that are Value Indicators.

Printed Perfume Boxes place the identity of a brand directly on the side that a customer touches before they even get to smell the product. Luxury perfume packaging goes a step further with foil stamping, embossing, and soft touch finishes to make a box as thoughtful as the fragrance formula.

The importance of that structural weight in this case is that fragrance is frequently given as a gift, as opposed to being bought by oneself. A reedless box can sabotage a gift-giving moment in a manner that is difficult to undo brand perception long after the deal is closed, particularly when a first impression has been made before a recipient has even sniffed a note.

Environmentally Friendly and Still Premium.

Eco-friendly boxes are no longer a luxury but a necessity in most perfume lines, especially with younger consumers who do pre-packaging research before making a purchase. The difficulty is maintaining a luxury feel in changing to recyclable stock, as a degradation of material can often be perceived as a degradation of the product quality.

Rigid construction based on kraft materials resolves this tension. It has authentic sustainability credentials and yet has the structural integrity and clean fold lines that are indicative of quality without compelling a brand to make the decision between eco-positioning and high-end presentation.

Wholesale Volume Sourcing.

Wholesale prices of Perfume Packaging allow smaller independent fragrance houses that are not yet department-store level to afford custom boxes. Using an actual Perfume Box Manufacturer instead of a reseller would make that pricing dependent on the actual production cost, and would prevent variation across all reorders, as the packaging of a scent must look the same whether it is the first production run or the fiftieth.

Empress Packaging designs perfume boxes with optional insertion choices based on bottle shape and weight, no minimum order to test a design on a small scale, and free design assistance is offered on all orders.

Frequently Asked Questions

Q: Is it possible to make perfume boxes around an odd or non-standard shape of a bottle?

A: Yes, the structure and inserts can be designed to fit any bottle size and not a template.

Q: Does green perfume packaging retain an upscale finish?

A: Yes, rigid construction based on kraft, foil stamping, embossing, and soft-touch finishes do not compromise on sustainability claims.

Q: Is it required to have a minimum order?

A: No, order quantity is adjusted to the real business requirements, thus smaller fragrance companies are not compelled to make huge orders.

Q: Are glass bottles shielded by inserts in shipping?

A: Yes, there are custom foam or molded inserts to ensure that bottles do not move around and cause damage during transportation.

Custom Perfume Boxes: Have Your Boxes Made.

The packaging of a fragrance must be worthy of its price as soon as a customer holds it in his or her hands. To start your custom box today, call (888) 900-7629 or email query@empresspackaging.com.