Social media marketing is very vital in order for businesses to build their brand identity and establish relationship with their consumers. Social media strategies on proven methods on social media help the company to build the customer base, increase traffic to their website and improve the conversion rates of their services. Social media marketing involves 3 most important things which are consumer knowledge, content, and interaction and those who know their target customers can grow significantly higher than those in their competitors as professional helps can be received for managing the social media accounts.